Diego Zamora appoints Turner to Licor 43
02 April, 2014
The Diego Zamora group has appointed Matthew Turner as its global brand director for Licor 43.
Zamora appoints Clamens as MD
24 June, 2013
The Diego Zamora group has appointed Thomas Clamens as its international managing director.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
